Preparing a convincing pitch in 7 steps

Whether you're a startup seeking funding or an experienced entrepreneur looking to seize new opportunities, these tips will help you present yourself professionally and with purpose.

1. Know your audience

Every investor has a unique focus and investment criteria. Research their strategy and portfolio in advance, and tailor your pitch accordingly. Highlight what sets you apart and provide investors with the information they need to make an informed decision. A well-targeted pitch increases your chances of success.

2. Be concise and clear

Keep your pitch brief and to the point. Start with the problem and show how your solution addresses it. Investors often decide quickly whether they are interested. Capture their attention with a clear structure and end with impact. Do you have a demo? Show it right away - visuals speak louder than words.

3. Introduce your team

The team is just as important as the idea itself. Investors want to see a well-balanced team with experience and complementary skills. Show that your team has both technical and commercial expertise and is fully committed to taking the company to the next level.

4. Present a well-founded funding need

Ensure your funding request is realistic. Asking for too much or too little can signal poor financial planning. Know exactly what you need and how it will drive your business forward.

5. Present facts 

Investors are not always looking for hard numbers, especially in the early stages of a company. What matters most is an honest story. Don’t exaggerate—be transparent and acknowledge when you don’t have an answer. Investors will ask follow-up questions, and during due diligence, you’ll need to provide full insight anyway. Stretching the truth or inflating numbers will immediately break trust.

6. Choose your words wisely

Use strong, confident language. Phrases like “We’re trying to…” or “I believe that…” sound uncertain. Focus on what you do, not what you hope to do. Avoid exaggerations like “revolutionary” or “massive.” Engage your audience with thought-provoking questions like “Did you know that…?” to keep them interested.

7. Practice, practice, practice

A convincing pitch takes practice. Make sure you can deliver your story smoothly and confidently. Remember, how you present is just as important as what you present. Be well-prepared for questions and use feedback to refine your next version.